Individual Project | 9 Weeks | 2020
Brief
The project consisted of creating and developing a gaming console brand and subsequently a logo for this brand.
Process
The logo was made using Adobe Illustrator and the design process was fairly iterative. Starting from pen and paper, sketches which were developed digitally to arrive at the final design.
Preliminary sketches
Many design iterations were explored in Adobe Illustrator to arrive at the final logo design.
Icon iterations
Wordmark iterations
Combination mark iterations
Colour exploration
Design
Poseidon Systems’ logo incorporates a range of graphical design principles which help to create a strong design. Poseidon Systems is a high-end gaming console company which provides users with the top performing gaming consoles on the market. Poseidon Systems’s goal is to allow experienced and professional players to enjoy the best possible gaming experience and strive to achieve this through the latest and greatest hardware to suit players’ gaming habits. With this aim in mind, some key descriptors that Poseidon Systems strives to uphold are: performance; reliable; dominant; and prestigious.
Final Poseidon Systems logo
Logo variations
Business card mock-up
Gaming console mock-up
In addition to creating the brand logo, a series of campaign images were made as an advertisement for the brand. These images were created in Adobe Photoshop and nearly all the photos and images used to create these advertisements were taken myself.
Software
The only programs used were Adobe Illustrator and Adobe Photoshop.
